Time Out – Enhancing Brand Perception with Strategic Booklet Distribution in SMRT Stations
Introduction: In the bustling cityscape, where every brand vies for attention, creating a lasting impact on the target audience is crucial. This case study delves into a dynamic outdoor marketing approach that successfully strengthened brand perception for our esteemed client through strategic booklet distribution in SMRT stations. Discover how this campaign leveraged the power of SMRT's extensive reach to elevate brand perception and engage with a diverse commuter audience. Case Study: At the core of our client's challenge was the desire to bolster their brand perception and create a lasting impression among their potential customers. We devised an innovative strategy […]
MOF – Bridging Information Gaps through Strategic Offline Outreach with Island-Wide Booklet Distribution Campaign
Introduction: In an era dominated by digital media, it is essential not to overlook segments of the population that do not rely on online platforms for information. The Ministry of Finance (MOF) recognized this challenge and approached us, the outdoor marketing specialists, to devise a solution that would raise awareness about important financial information and updates among individuals who are not active online. This case study delves into how our strategic booklet distribution campaign effectively reached out to these individuals, ensuring they received crucial financial insights. Case Study: The key objective of the MOF's campaign was to disseminate important financial […]