Introduction:
In an era dominated by digital media, it is essential not to overlook segments of the population that do not rely on online platforms for information. The Ministry of Finance (MOF) recognized this challenge and approached us, the outdoor marketing specialists, to devise a solution that would raise awareness about important financial information and updates among individuals who are not active online. This case study delves into how our strategic booklet distribution campaign effectively reached out to these individuals, ensuring they received crucial financial insights.
Case Study:
The key objective of the MOF’s campaign was to disseminate important financial information and updates widely across Singapore. To achieve this, we crafted a multifaceted approach that encompassed print handling, efficient logistics management, HDB flyer distribution, and a strategic partnership with Singpost for private house residents.
Print Handling: Ensuring Quality and Impact
We understood that the quality of print material plays a significant role in engaging the target audience. Our team meticulously handled the printing process, ensuring that the booklets were visually appealing and carried the essence of the MOF’s message effectively.
Efficient Logistics Management: Reaching Recipients Promptly
Managing a campaign of this scale required streamlined logistics. Our proficient team efficiently managed over 100 distributors, ensuring timely delivery of booklets to their intended recipients, leaving no room for delays.
HDB Fyer Distribution: Widening Accessibility
To ensure widespread accessibility, we strategically distributed booklets door-to-door in HDB estates across the island. This approach facilitated direct engagement with individuals who might not otherwise have easy access to such crucial financial information.
Private House (Singpost) Partnership: Inclusive Reach
Recognizing the value of inclusivity, we partnered with Singpost to reach private house residents. This collaborative effort expanded the campaign’s reach, touching the lives of even more individuals who do not rely on online media for updates.
Conclusion:
Through the island-wide booklet distribution campaign, MOF achieved its goal of reaching individuals who are not active online, ensuring they received important financial information and updates. The strategic approach of leveraging offline channels, such as HDB flyer distribution and Singpost partnerships, played a pivotal role in bridging the information gap.