Pointers for a successful advertisement:
- As Viimart’s competitors have squeezed the market price of most of the items they sell, their potential customers are usually waiting for their items to be discounted before they will buy. Therefore, Viimart has been looking for marketing ideas to boost up their sales.
- Viimart advertisement’s concept is to now target audience who are willing to spend during the festive seasons.
Viimart saw an increase in sales during the festive seasons.