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KEK Seafood

KEK-Seafood-Case-Study-2

Pointers for successful advertising in Orange Flyer Distribution:

  • Keng Eng Kee Seafood Restaurant opt for a 2 page spread advertising in the Orange Flyer Distribution.
  • Keng Eng Kee Seafood has new thoughts of doing marketing as 2,000 print copies of Orange Flyer Distributions are distributed during the streets engagement, it attracted at least 10K of eyeballs. 10,000 print copies are distributed to HDB door to door.
  • By advertising in Orange, it helps them to save cost as a full page advertisement plus distribution (streets and door to door) cost is only $650. Whereas printing of 10K of A4 flyers requires $670.
  • We have specially designed the advertisement, provided a glimpse of the business’s history and highlighted the signature dishes of the restaurant with tantalizing pictures of these dishes.
  • The advertisement includes a cut-out coupon for readers to exchange a complimentary in-house desert which helps to boost sales.
  • A new concept outlet at Pandan Gardens was announced in the advertisement to offer readers another location to savour their delicacies.

Results:

Keng Eng Kee Seafood Restaurant’s business flourish after advertising in the Orange Flyer Distribution.