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Best Catering


Pointers for a successful advertisement:

  • Best Catering is a new brand member of the Neo Group and requires a cost-effective marketing strategy to announce its presence to the public island-wide.
  • To promote Best Catering’s services, they have created an interesting flyer design for the door to door distribution of about 170,000 flyers in the neighbourhood.
  • By advertising in Orange, its flyer messages are converted onto a magazine, which increases its retention rate and thus continues to accumulate more potential customers.
  • The advertisement includes a cut-out coupon to inform the “Buy 1 get 1 FREE Umisushi” promotion to readers and further increase its extension rate.


Best Catering received many orders from these few marketing strategies.