Do you know how to CHOOSE a flyer distribution company?
5 Tips to check out what you are missing.
Is the company well equipped with space to keep your flyer and enough workers?
Hey friend, we are doing flyer distribution for the past 3 years, you may or may not know the fact that not all flyer distribution companies have SOP. Most of them don’t have a warehouse to stock your flyer or don’t even have an office in Singapore.
Recruitment regularly and rewards
Show a lot of people queue and interview. Rewards with a New phone
Daily Recruitment process to select the best distributors – It is never enough distributors even if the distribution company has contracted distributors. All distributors needs to be approved workers.
Our Recruitment Process
- Interview and fill up particulars
- Go to www.my-work.info
- All jobs are assigned online and distributors can traced online too
- Make sure distributor is NOT getting their payment late
(Allocation and briefing – We will send our checker who will also make sure the distributors get the job done well) - Show how to brief distributors on job site. Teach them how to distribute flyer to the correct target audience
(How to make sure the distributors do the job, you need to regulate not more than 1000 flyer each time. For Example, he needs 20 mins to distribute 1 HDB Door to Door. The time needed to distribute 10,000 flyer should be average 4-5 days with 3 distributors. Distributors also cannot do mail drop because most HDB letterboxes are locked.) - Show how to control flyer and record the quantity of flyer distributed.
Job Form and Checklist
- Show how we track and update customers
- All jobs should be recorded and scheduled. Best when you can check on mobile phone on site so that you can react immediate to make any changes fast
Client Testimonials
Hey Ken, Thank you and your team for the hard work. We have gained 30% walk-in customers! Best marketing and flyer distribution service I ever had. Great customer service and creative designers. I will definitely refer my partners and suppliers to you for future jobs. Keep it up!
Paul Liew
We were happy with their street flyer distribution services. They are organised and planner, Jaan even updated me LIVE with photo references. The distributors distributed flyers aggressively over the days and hours they have committed which help us to increase our sales.
Romano Lim
Excellent turnaround and service.
Imran Hamid
Generally pleasant working experience with the team, for two jobs so far. They have done their due diligence in carrying out the job tasked of them and helped us reach out to our target audience in the specified areas, focusing out publicity efforts.
Rebecca Liu
No one will buy your product the first time they see your flyer
Most of the flyer distribution companies will NOT tell you that the first patch of your flyer is ONLY for leads generation and NOT for sales conversion.
I am telling you this because we are only looking for long term partners and want to make sure your marketing budget is spent wisely.
To be frank, it is difficult to convert customers with just flyer, especially flyer is only kick start with building impression with the residents.
Have you done your research on the demand yet? See how a successfully campaign is done when they use “Treats”. So you do not need to suffer to redo campaign and worst case will even burn your entire budget.
Start your Leads Collection using methods like:
- Cash Back
- Promotions
- Digital Voucher Scan
- Lucky Draw
- Referral program with treats
- Digital Survey Forms with treats
Example:
http://www.sgluckydraw.com/ (lucky draw referral program)
http://www.myfirstskool.org/bedok/survey/homepage (Leads collection survey)
Gift Centre for prize redemption.
You should not worry about how to plan your “Treats”
Advertising frequency
Flyer distribution is a long term marketing effort that needs at least 3 intervals to see effect. So if you are planning to do it once only to test market, do not even start as you will not have response.
Most prospects need 3 impressions to perceive the value (Sub-conscious) and belief (Conscious) as true.
Just an example: A guy going for first date.
If you’re dating her the first time, do not bring her a wedding ring, you will be rejected and lost your date!
- 1st interval: You tell jokes or interesting topic on your first date (Good Impression)
- 2nd interval: Give her a puppy doll to surprise her to gain a kiss (Building Trust)
- 3rd interval: You propose with a wedding ring, you will succeed (Evaluate and commit)
To read more on advertising frequency:
https://en.wikipedia.org/wiki/Effective_frequency
4th Bring message effective to your target audience
We market your A.R.E.A™ of Expertise
Just 1 change effectively can increase 30% of your sales!
| A | – | for Awareness and acceptance – Increase customer awareness and acceptance rate. Let customer trust you, come to you accept your offer |
| R | – | for Retention/repeat/ – how customer keeps you in their records for future reference |
| E | – | for Extension/enlarge/expand – how your customer will extend your promotion or services to more potential customers. Word of mouth. |
| A | – | for Accumulation – We need to accumulate the effort of all campaign digitally and work on digital marketing as well. We need to accumulate customer feedback and contact during good and bad times. |
Good message needs a good design
Flyer Design
- Design can tell a story.
- Branding makes a company memorable.
Creativity can be a differentiation. This includes pricing, quality, customer service, or something gets connected to your target audience. - Good design converts because you spend more time to look at it.
- Spending more up front saves time and money in the long run.
We will always share with you how a 3rd person read your flyer
- Highlight of the message for the target audience?
- Demand-?
- Brand Alternative – ?
- Importance : Not defined
- Urgency : Not defined
Is there any product that can match all the 5 points, so that I can consider? But must be affordable for long term?
Yes! You got it! Orange Flyer Distribution.
We know this is the best time to do flyer distribution for HDB 4 rooms and above because bigger family spends more during year end. There are a lot of people don’t know that we have Orange booklet in the market; hence I believe you are the first few companies to see this advertisement. Please see my offer below.
- Orange is NOT a flyer that people will read and throw, because there are at least 30 deals combined.
- Orange is NOT targeting blindly but selected HDB with bigger family headcounts: See here
- Orange is NOT regularly available, it is only during these period (NOV & DEC 2016/JAN 2017)
If you are not doing well for the first 3 quarters of the year, you will be doing worst for the next 6 months if you are still using the same strategies.
If you can provide super good product and service for HDB residents. If you have an irresistible deal to promote. We are here to help!
You do not time the market; you accumulate customers during good and bad times.
Orange not only distributes 10,000 flyers to the HDB houses, but also on the street to make sure everyone is connected. It attracts over 10,000 eye balls on street during peak hours. How we manage to do that? We engage the workers with lucky draw on spin and win and also explain orange to them when they are excited about it. The marketing strategy will bring your company branding from cool to warm or warm to hot! Once you have your brand image stay long enough in the prospects mind, they will feel different the next time when you engage them, for example, your offer will not be as difficult to sell as the last time!
Compare Price
You may be thinking Orange is expensive and only for big brands. The answer is NO. Let me show you. Apple to Orange compare: 10,000 A4 flyer HDB door to door & 2,000 A4 flyer street distribution with display board for 2 days (32 work hours)
Apple
- 12,000 Print A4 flyer 128gsm 1 sided SGD 590
- 10,000 HDB Door to Door distributions SGD 350
- 2,000 Street distributions with display SGD 960
Total:
SGD 1,900+GST
- Your standalone deal only
- Nothing to engage to residents
- Low acceptance
- Low retention
- Cold to Warm
- Difficult to spread via words of mouth
- Single online marketing effort
Facts:
Expensive, but you can choose the day and specific location you want
Orange Flyer Distribution
- 12,000 Print A4 flyer 128gsm 1 sided
- 10,000 HDB Door to Door distributions
- 2,000 Street distributions with display
Total:
SGD 600 Nett
- Combine with 30 deals
- Lucky draw spin and win to get connected with residents
- High acceptance because no one throw a booklet compare to a piece of flyer
- High retention because you need time to finish browsing the whole booklet
- Warm to Hot
- Easily spread via words of mouth
- Double the effort as Orange also market your flyer online
Facts:
Affordable, combine effort of other advertiser within the targeted location
Now, if you are the first 10 customers, we are charging early bird at only SGD 480 Nett
Chop your space first without payment! We are collecting top 30 customers only and we will launch soonest.
Address: 1003 Toa Payoh Industrial Park Unit #03-1501 Singapore 319075 Business Hours: Monday to Friday (9:00am – 6:00pm) / Saturday (9:00am – 1:00pm)
Telephone: +65 6635 8218 / +65 6353 5152
eMail: sales@ikendesign.sg
Website: www.OrangeFlyerdistribution.com
“Hey Ken, Thank you and your team for the hard work. We have gained 30% walk-in customers! Best marketing and flyer distribution service I ever had. Great customer service and creative designers. I will definitely refer my partners and suppliers to you for future jobs. Keep it up!“
