The great thing about Flyer Distribution is that it we know it works! It is a tried and tested formula for increasing sales. Flyers are fast, cheap and can be bought in the 1000’s. Getting them out into the world is a little trickier I grant you, but all in all, door to door flyer distribution, placing flyers on windscreens or simply flyering is a proven and successful marketing method. However, it is the very fact that flyering is a simple marketing method why so many business owners fail to utilise flyers to their full potential.
Just because something is simple, does not mean its easy
If you distribute 10,000 flyers the standard reaction is approximately 1%. This is 100 customers and for most businesses, they will see this as a successful flyering campaign. However, to push this percentage to 2%, 3%, 4% or even 5% is very possible. To do so however, you must take your flyer design seriously. You must see this small, innocuous A6 or A5 piece of cardboard and transform it into an emotional connection between you and your local target audience.
